Marketing & Sales Strategy Mgr

Company: Parks, Experiences and Products
Location: Herndon
Posted on: August 7, 2022

Job Description:

Job Summary: Every day at Disney Parks, Experiences and Products we take pride in bringing the magic of Disney to life. In fact, we continue to find ways to grow and bring our service and storytelling to new and different places through a collection of vacation brands called Disney Signature Experiences. Whether that's with Disney Cruise Line, Disney Vacation Club, Adventures by Disney, National Geographic Expeditions or a brand-new emerging business, we find joy in creating cherished family memories and forming genuine connections with our guests. We hold each other to the highest degree and always act responsibly while ensuring the safety of fellow cast, crew and guests. United by our Disney values, we work toward excellence in all we do. As a part of our team, you can work in a diverse and inclusive environment amidst a professional and supportive community. If you are ready to create unforgettable experiences and grow as a person and as a professional, apply today. As a Marketing Strategy Manager for Disney Vacation Club, you will contribute to the development of priority marketing programs to achieve our goals. You will guide communication planning rooted in consumer insights and bring go-to-market concepts in assigned programs. You will promote awareness, build intent and manage conversion for our vacation products. To achieve these goals, you'll partner with Marketing and Sales disciplines including Consumer Insights, Public Relations, Advertising, Internet, Media, Promotions, CRM, Alliances, Revenue Management, Finance, Public Affairs, Sales and Legal, plus maintain integration points with the vacation operation. You will work with Sales, developing strategies and tools to support the evolving needs of the business We're looking for someone who approaches work collaboratively, with passion, and who's not afraid to recommend and try new things. Someone who has marketing strategy or related experience that is ready to dig in and grow a business to new heights. You will report to the Senior Manager, Marketing Strategy at DVC. Responsibilities:

• Achieve annual results by developing marketing programs that incorporate strategic planning, analytics and new ideas
• Support the business' growth through communication planning, sales channel strategies and brand management
• Champion development of integrated marketing communication plans by leading cross discipline teams - with a Sales focus
• Analyze data to identify marketing and sales strategies, conclusions and business opportunities
• Maintain a high-level understanding of marketing trends in the Travel & Leisure and time share space
• Use consumer insights and research to provide relevant input to partners across the entire organization
• Manage marketing activities, in partnership with in-house Public Relations, promotion, broadcast, media, digital and creative teams, to achieve seamless execution of marketing communication plans
• Champion strategies that support sales partners, to help achieve business goals
• Provide overall creative feedback to ensure seamless execution of tactics
• Develop presentations for senior managementQualifications:
  • Achieve annual results by developing marketing programs that incorporate strategic planning, analytics and new ideas
  • Support the business' growth through communication planning, sales channel strategies and brand management
  • Champion development of integrated marketing communication plans by leading cross discipline teams - with a Sales focus
  • Analyze data to identify marketing and sales strategies, conclusions and business opportunities
  • Maintain a high-level understanding of marketing trends in the Travel & Leisure and time share space
  • Use consumer insights and research to provide relevant input to partners across the entire organization
  • Manage marketing activities, in partnership with in-house Public Relations, promotion, broadcast, media, digital and creative teams, to achieve seamless execution of marketing communication plans
  • Champion strategies that support sales partners, to help achieve business goals
  • Provide overall creative feedback to ensure seamless execution of tactics
  • Develop presentations for senior managementPreferred Qualifications:
    • Experience in customer acquisition, engagement and retention programs
    • Working knowledge of digital platforms, Marketing cloud and Salesforce
    • Experience in multicultural or international marketing
    • Previous work experience in Marketing Strategy, Consumer Package Goods Brand Manager, Advertising Account Manager, Business/Program ManagerPreferred Education: Bachelor's Degree in Marketing, Business, Communications or Equivalent Benefits and Perks: Disney offers a rewards package to help you live your best life. This includes health and savings benefits, educational opportunities and special extras that only Disney can provide. Learn more about our benefits and perks at

Keywords: Parks, Experiences and Products, Germantown , Marketing & Sales Strategy Mgr, Sales , Herndon, Maryland