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Digital Marketing Analyst-Campaign Management

Company: Parks, Experiences and Products
Location: Germantown
Posted on: August 6, 2022

Job Description:

The Customer Engagement Platform (CEP) team is focused on delivering powerful customer experiences across engagement touch points, by applying data and tools to bring marketing to life. The Campaign Delivery team leads consumer data selection for 1:1 marketing campaigns and manages deployment of direct channel tactics. We accomplish these capabilities with partnerships internally within Disney as well with vendors and software/data suppliers. You will report to the CEP Campaign Delivery Manager III. You will work remotely until in person work resumes. Responsibilities:

  • Work with Customer Engagement Partners to determine scope, and priority for messaging efforts
  • Build and sustain marketing campaigns end-to-end from data selection, to HTML development, data validation, proofing and campaign deployment using Agile methodology
  • Communicate technical options/limitations to partners in an understandable way
  • Perform technical analysis, level-of-effort estimation, and development of direct channel communications
  • Focus on user efficiencies, solving business/customer issues, invent creative solutions, and ensure data accuracy
  • Participate in change management process. Improve communication efforts across relevant partners
  • Understand customer and internal partner team needs and translate the requirements into user stories and technical requirements for configuration and development in Adobe CampaignBasic Qualifications:
    • 2+ years of direct experience with marketing campaign list selection processes and direct channel campaign deployment
    • 2+ years of direct experience with multiple programming languages (Snowflake SQL, Java, JavaScript, HTML, CSS, XML)
    • Business and data analysis experience, including requirements gathering and data exploration/troubleshooting experience
    • Experience with email delivery platforms such as Adobe Campaign Manager or other equivalent campaign management platforms
    • Experience applying agile marketing methodologies and processes to break long-term goals into short-term wins which encourage learning and shorten time to market
    • An understanding of relational database methodology, structures and querying
    • Experience with HTML for email and ability to code templates, revise modular layouts and provide both strategic and technical direction to web developersRequired Education
      • Bachelor's degree or equivalent- This role is considered hybrid, which means the employee will work a portion of their time on-site from a Company designated location and the remainder of their time remotely. This role requires employees live or can relocate to the Greater Orlando area.Additional Information: Our Benefits: Disney offers a rewards package to help you live your best life. This includes health and savings benefits, educational opportunities and special extras that only Disney can provide. Learn more about our benefits and perks at

        DPEPMarketing

Keywords: Parks, Experiences and Products, Germantown , Digital Marketing Analyst-Campaign Management, Professions , Germantown, Maryland

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