Content Project Coordinator
Company: Salamander Hotels and Resorts Headquarters
Location: Middleburg
Posted on: June 24, 2022
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Job Description:
The Content Project Coordinator is responsible for supporting
the corporate marketing team. Collaboratively with the Corporate
Marketing Specialist this position will manage company print,
signage and promotional projects, project requests from both a
corporate and property level and support additional marketing tasks
including website, email, social and reputation management.
Assist in website maintenance and execute email marketing efforts
utilizing the company's CMS and CRM platforms. Interact with agency
account managers, CRM partners, designated print and signage
companies to ensure that communication material is produced to
company branding standards, meets deadlines and exceeds goals.
Responsibilities:
SOCIAL & REPUTATION MANAGEMENT
-Monitor and flag guest reviews for on-property teams.
-Assist with obtaining and organizing user generated content via
Tack platform and Dropbox.
-Assist in proofing of companywide social content and the
development of assets as needed.
PROJECT MANAGEMENT
-Craft, edit and process creative briefs for various sales and
marketing projects, ensuring alignment with brand standards.
-Maintain up-to-date marketing SOPs, resource guides and training
documentation with corporate marketing team.
-Prepare monthly sales and marketing reports for each property to
be delivered to various stakeholders including ownership
groups.
-Assist with maintaining all property websites, in conjunction with
property marketing managers, updating events, packages, and
seasonal imagery.
-Assist with updating the press room website with current content
and imagery.
-Maintain corporate presentation materials.
PRINT & FILE MANAGEMENT
-Manage approved print vendors and uphold print process for
companywide orders including corporate and property-level items,
promotional items, trade show signage, etc.
-Identify and manage vendors for promotional and retail items.
-Oversee photo management and file storage in Dropbox for the
company and properties, ensuring libraries are current and
labeled.
EMAIL MARKETING SUPPORT
-Build and execute both brand level and property specific email
marketing campaigns for different audience segments as well as
assist with re-engagement efforts - for all properties.
-Proofread emails for clarity, grammar, and spelling; continuously
test email templates across various devices and email clients.
Position Requirements:
Experience
-Experience in hospitality marketing preferred, not required.
-Fluency in English.
-Minimum Bachelor's degree.
-Strong problem solving, analytical, and listening skills.
-Must be able to function and act independently.
-Self-motivated with excellent organizational skills and
exceptional attention to detail.
-Ability to work well with people, in a team environment, and to
communicate effectively both written & oral.
-Ability to work collaboratively across multiple teams.
-Ability to function in a fast-paced environment, under short time
constraints, and within established deadlines.
-Strong writing skills and the ability to write headlines, subject
lines, customer facing marketing copy.
-Ability to work remotely and have a quiet work environment.
-Excellent consulting and communication skills with the ability to
persuade others without conflict.
-Positive attitude, detail and customer oriented with good
multitasking and organizational ability.
-Ability to work a flexible schedule including extended hours,
weekends, and holidays.
Core Competencies
-Fostering Teamwork: As a team member, the ability and desire to
work cooperatively with others on a team; as a team leader, the
ability to demonstrate interest, skill, and success in getting
groups to learn to work together.
-Establishing Focus: The ability to develop and communicate goals
in support of the business' mission.
-Providing Motivational Support: The ability to enhance others'
commitment to their work.
-Managing Change: The ability to demonstrate support for innovation
and for organizational changes needed to improve the organization's
effectiveness; initiating, sponsoring, and implementing
organizational change; helping others to successfully manage
organizational change.
-Managing Performance: The ability to take responsibility for one's
own or one's employees' performance, by setting clear goals and
expectations, tracking progress against the goals, ensuring
feedback, and addressing performance problems and issues
promptly.
-Attention to Communication: The ability to ensure that information
is passed on to others who should be kept informed.
-Oral Communication: The ability to express oneself clearly in
conversations and interactions with others.
-Written Communication: The ability to express oneself clearly in
business writing.
-Persuasive Communication: The ability to plan and deliver oral and
written communications that make an impact and persuade their
intended audiences.
-Interpersonal Awareness: The ability to notice, interpret, and
anticipate others' concerns and feelings, and to communicate this
awareness empathetically to others.
-Influencing Others: The ability to gain others' support for ideas,
proposals, projects, and solutions.
-Customer Orientation: The ability to demonstrate concern for
satisfying one's external and/or internal customers.
-Strategic Thinking: The ability to analyze the organization's
competitive position by considering market and industry trends,
existing and potential customers (internal and external), and
strengths and weaknesses as compared to competitors.
-Results Orientation: The ability to focus on the desired result of
one's own or one's unit's work, setting challenging goals, focusing
effort on the goals, and meeting or exceeding them.
-Building Collaborative Relationships: The ability to develop,
maintain, and strengthen partnerships with others inside or
outside
the organization who can provide information, assistance, and
support.
-Diagnostic Information Gathering: The ability to identify the
information needed to clarify a situation, seek that information
from appropriate sources, and use skillful questioning to draw out
the information, when others are reluctant to disclose it.
-Forward Thinking: The ability to anticipate the implications and
consequences of situations and take appropriate action to be
prepared for possible contingencies.
-Thoroughness: Ensuring that one's own and others' work and
information are complete and accurate; carefully preparing for
meetings and presentations; following up with others to ensure that
agreements and commitments have been fulfilled.
-Personal Credibility: Demonstrated concern that one be perceived
as responsible, reliable, and trustworthy.
-Flexibility: Openness to different and new ways of doing things;
willingness to modify one's preferred way of doing things.
Keywords: Salamander Hotels and Resorts Headquarters, Germantown , Content Project Coordinator, Other , Middleburg, Maryland
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