Digital Marketing Manager

Company: Learning Tree International
Location: Herndon
Posted on: January 26, 2023

Job Description:

Reports to: Head of Global Marketing
Status: Exempt

Digital Marketing Manager

Are you a pivot table master who loves to highlight your accomplishments in CPL, CAC and RoAS? Do you believe that data powers insights that can transform a business?

Are you a curious, clever, and creative digital marketer with an eye for detail and enjoy optimizing performance through A/B testing, testing new targeting abilities to ensure the right message reaches the right audience, at the right time to enhance reach, traffic, and engagement?

Are you digitally savvy with the understanding of how to structure content to drive engagement and traffic?

If so, we would love to talk to you!

Learning Tree International is hiring for our digital marketing team. In this role, you will help shape and implement digital strategies, while analyzing data that provides clues on how to drive growth, giving feedback to internal stakeholders on how to grow key metrics while improving support for the user journey.

You will work with a talented team in an open and collaborative environment to identify trends, launch and grow new digital channels and bring concepts to life.

Day to day consists of:
Work with content, design, and internal stakeholders to launch and optimize digital channels to support product strategy and grow key metrics.
Grow leads and support the user journey through nurturing and automation tools such as Hubspot.
Identify and leverage findings to improve performance between SEM and SEO channels to improve traffic and conversion.
Use analytics to gain insights to support a feedback loop that identifies internal/external trends and optimizes performance.
Support and collaborate with social media (LinkedIn, Twitter, Facebook, etc.) efforts and execution to aid broader marketing campaigns that increase thought leadership, awareness, and engagement.
Support Marketing Department in the development of communication initiatives.
Identify opportunities to improve performance by proposing new ideas, tactics, content, and strategies that support business objectives.

About You

You are curious, but courageous, and looking to expand your skills and career in marketing. You desire to be part of a high functioning team, where culture, creativity and collaboration play a critical role in solving complex challenges and advancing business goals. You are passionate about digital marketing, both the art and science behind it, and the critical role it plays in today's ever-evolving landscapes. You believe in data driven decision making and enjoy educating others around the trends and insights you uncover.

Marketing Department

We are a highly engaged, collaborative and invested group of professionals who support each other and work with other departments to advance the business. We understand that digital plays a key role in today's user journey. This mindset allows us to advance department objectives and improve towards making a measurable impact. We are a full-service team that plays a key role in supporting organizational growth and implementing customer initiatives.

Key Competencies:
4-6 years of digital marketing experience.
Excellent project management skills and ability to set priorities and operate effectively in a fluid environment.
Detail oriented with the ability to self-manage and meet timelines.
Experience in implementing and optimizing digital channels (Google, Programmatic, Re-targeting, etc.).
Hands-on background in Google Analytics and HubSpot.
Experience developing and implementing strategies to rank for SEO traffic (technical and content).
Strong comfort level in analyzing data - highlighting insights to improve both tactical and strategic performance.
Technical Skills: HTML, MS Office (emphasis on Excel and SharePoint), and Content Management System Tools.
Virtual collaboration tools, such as Teams, as we are hybrid work environment.
Bachelor's degree or professional experience equivalent required.
Excellent verbal & written communication skills, with the ability to draft and edit.

Location: Hybrid work model - Herndon, VA

PI201849392

Keywords: Learning Tree International, Germantown , Digital Marketing Manager, Executive , Herndon, Maryland