Digital Marketing Manager
Company: Learning Tree International
Posted on: January 26, 2023
Reports to: Head of Global Marketing
Digital Marketing Manager
Are you a pivot table master who loves to highlight your
accomplishments in CPL, CAC and RoAS? Do you believe that data
powers insights that can transform a business?
Are you a curious, clever, and creative digital marketer with an
eye for detail and enjoy optimizing performance through A/B
testing, testing new targeting abilities to ensure the right
message reaches the right audience, at the right time to enhance
reach, traffic, and engagement?
Are you digitally savvy with the understanding of how to structure
content to drive engagement and traffic?
If so, we would love to talk to you!
Learning Tree International is hiring for our digital marketing
team. In this role, you will help shape and implement digital
strategies, while analyzing data that provides clues on how to
drive growth, giving feedback to internal stakeholders on how to
grow key metrics while improving support for the user journey.
You will work with a talented team in an open and collaborative
environment to identify trends, launch and grow new digital
channels and bring concepts to life.
Day to day consists of:
Work with content, design, and internal stakeholders to launch and
optimize digital channels to support product strategy and grow key
Grow leads and support the user journey through nurturing and
automation tools such as Hubspot.
Identify and leverage findings to improve performance between SEM
and SEO channels to improve traffic and conversion.
Use analytics to gain insights to support a feedback loop that
identifies internal/external trends and optimizes performance.
Support and collaborate with social media (LinkedIn, Twitter,
Facebook, etc.) efforts and execution to aid broader marketing
campaigns that increase thought leadership, awareness, and
Support Marketing Department in the development of communication
Identify opportunities to improve performance by proposing new
ideas, tactics, content, and strategies that support business
You are curious, but courageous, and looking to expand your skills
and career in marketing. You desire to be part of a high
functioning team, where culture, creativity and collaboration play
a critical role in solving complex challenges and advancing
business goals. You are passionate about digital marketing, both
the art and science behind it, and the critical role it plays in
today's ever-evolving landscapes. You believe in data driven
decision making and enjoy educating others around the trends and
insights you uncover.
We are a highly engaged, collaborative and invested group of
professionals who support each other and work with other
departments to advance the business. We understand that digital
plays a key role in today's user journey. This mindset allows us to
advance department objectives and improve towards making a
measurable impact. We are a full-service team that plays a key role
in supporting organizational growth and implementing customer
4-6 years of digital marketing experience.
Excellent project management skills and ability to set priorities
and operate effectively in a fluid environment.
Detail oriented with the ability to self-manage and meet
Experience in implementing and optimizing digital channels (Google,
Programmatic, Re-targeting, etc.).
Hands-on background in Google Analytics and HubSpot.
Experience developing and implementing strategies to rank for SEO
traffic (technical and content).
Strong comfort level in analyzing data - highlighting insights to
improve both tactical and strategic performance.
Technical Skills: HTML, MS Office (emphasis on Excel and
SharePoint), and Content Management System Tools.
Virtual collaboration tools, such as Teams, as we are hybrid work
Bachelor's degree or professional experience equivalent
Excellent verbal & written communication skills, with the ability
to draft and edit.
Location: Hybrid work model - Herndon, VA
Keywords: Learning Tree International, Germantown , Digital Marketing Manager, Executive , Herndon, Maryland
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