Customer Relationship Management (CRM) and CX Analyst
Company: Leidos
Location: Herndon
Posted on: August 7, 2022
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Job Description:
DescriptionJob Description:Leidos is seeking an analytical and
customer-centric professional to join our Customer Relationship
Management (CRM) team and growing Customer Experience (CX) practice
supporting citizen engagement with the federal government. The
Leidos CRM and CX Analyst will leverage qualitative and
quantitative market research and CRM insights to understand citizen
behavior, assess cross-platform journeys, and propose and support
initiatives to enhance engagement and citizen satisfaction. The
successful candidate must be a highly organized problem-solver and
comfortable managing multiple priorities in a dynamic
environment.This position will work across various Leidos contracts
and support more than one federal agency.In this role, you
will:Lead and/or support the administration and continuous
improvement of CRM systems and execution of CX projects.Serve as a
lead client interface for specific project initiatives and
deliverables.Coordinate and conduct audience segmentation analysis
and market research requiring expertise in qualitative and
quantitative research and measurement, including survey collection
methodologies, interviews, focus group facilitation, statistical
interpretation, and OMB paperwork reduction processes.Serve as lead
business administrator of CRM systems to ensure efficient and
successful business operations (primarily on behalf of the contact
center and marketing teams), workflow, data management, and
reporting. Critically evaluates business processes and systems for
improvement.Represent business operations in all technical settings
for new systems design, configuration, and upgrades-gathering
requirements, translating user stories, supporting efficient design
and workflows, identifying reporting needs, and conducting
usability testing and user training.Support Voice of the Customer
measurement efforts-gathering and analyzing audience feedback and
insights, preferences, needs, and challenges to inform continuous
improvement.Provide consultation to a multi-disciplinary team of
strategic communication professionals regarding multi-channel
citizen outreach and engagement best practices. Critically assess
cross-platform user engagement metrics, strategic communication
initiatives, product development, marketing campaigns, and digital
applications for optimization opportunities.Leverage agile
methodologies to lead or support CX projects.Facilitate workshops
of various stakeholders to analyze user engagement and craft CX
artifacts (e.g., user personas, journey maps, bright spot analyses,
affinity diagrams, and service blueprints) to support the ideation,
design, and prototyping process to increase automation, modernize
platforms, and improve customer satisfaction.Conduct formal
presentations using data to influence favorable decisions
supporting projects to improve customer satisfaction.To be
considered for this position, you must possess:More than 5 years of
experience supporting CX, UX, or related initiatives.Bachelor s
Degree in related field.Expertise conducting metrics analysis and
interpretation.Experience translating complex ideas and data into
well-designed and creative presentations and CX/UX
artifacts.Experience effectively facilitating collaboration
sessions of multi-disciplinary teams into a common goal, such as
conducting persona development and journey mapping
workshops.Knowledge of CRM systems such as Salesforce, Dynamics,
PEGA, and/or ServiceNow CSM.The ability to successfully obtain a
DOJ-issued Public Trust clearance.Not required, but additional
education, certifications, and/or experience will be considered a
plus:CX or UX-related certifications such as Forrester, Nielsen
Norman Group, Institute of Human-centered Design, and/or other
industry-recognized certification.Pay Range:Pay Range $65,000.00 -
$100,000.00 - $135,000.00The Leidos pay range for this job level is
a general guideline only and not a guarantee of compensation or
salary. Additional factors considered in extending an offer include
(but are not limited to) responsibilities of the job, education,
experience, knowledge, skills, and abilities, as well as internal
equity, alignment with market data, applicable bargaining agreement
(if any), or other law.
Keywords: Leidos, Germantown , Customer Relationship Management (CRM) and CX Analyst, Executive , Herndon, Maryland
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