Field Marketing Manager

Company: Earth Networks
Location: Germantown
Posted on: March 25, 2020

Job Description:

Earth Networks is on a mission to enable a safer and more prosperous world through the use of our global network of weather sensors. We empower both private and public sector customers to automate key safety and operational decisions by using the industry's most sophisticated real-time alerting and SaaS-based decision tools. The Field Marketing Manager plans and executes field marketing activities for Earth Networks global weather intelligence products and services. The Field Marketing Manager reports to the Director of Marketing Communications and manages Earth Networks' domestic and international field marketing initiatives such as industry trade shows and conferences, webinars and other prospect and customer-facing events. The successful candidate will be expected to show results and analyze performance to make recommendations for continuous improvement. Responsibilities: This position will work closely with the marketing and sales teams to define the field marketing strategy across a variety of vertical and horizontal markets. -- Manage all event logistics, including managing booth properties, shipping materials, ordering giveaways. -- Devise and implement clever pre, during, and post-show campaigns to maximize lead generation and overall presence. -- Serve as the point person for the sales team to educate and inform them of all events and field marketing initiatives, providing detailed playbooks for promotion, execution and follow-up. -- Manage Earth Networks' presence at all events. -- Write engaging copy and provide design directions for event collateral, emails and other customer facing materials. -- Research upcoming events and look for opportunities to expand Earth Networks' presence and find new audiences. -- Estimate, review and process leads from field events into HubSpot and Salesforce for sales and marketing follow-up. -- Create pre-event budgets and analyze and report on event performance and identify trends and opportunities for improvements. -- Manage vendor relationships. Requirements/Skills: -- Bachelor's degree required -- 3 years of experience managing successful B2B events -- Experience leading a B2B webinar lead generation program -- Experience in marketing technical products or data services -- Strong oral and written communications skills -- Experience with marketing automation tools -- Proficient in Word, Excel, and PowerPoint -- Experience with Salesforce -- Strong project management and organizational skills -- Ability to communicate and present metrics effectively to support strategic recommendations -- Results-oriented and customer-focused -- Strong time-management skills -- Ability to work independently in a fast-paced environment -- Experience working with international partners/customers is a plus Benefits : Medical, dental, and vision coverage PLUS flexible spending accounts Generous 401(k) company match Company-paid life insurance and short/long-term disability 15 days of Paid Time Off accrued in your first year An additional day every year after 8 Company holidays 2 Float holidays Spot Bonuses 529 College Savings Plans Education assistance Pet Insurance Legal Plan Causal dress and environment Working with co-workers that are passionate about our products and solutions Earth Networks is an Equal Opportunity Employer.

Keywords: Earth Networks, Germantown , Field Marketing Manager, Executive , Germantown, Maryland