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Associate Director of Marketing, Executive Education - McDonough School of Business

Company: Georgetown Univerisity
Location: Washington
Posted on: November 13, 2019

Job Description:

Located in a historic neighborhood in the nation's capital, Georgetown offers rigorous academic programs, a global perspective, exciting ways to take advantage of Washington, D.C., and a commitment to social justice. Our community is a tight knit group of remarkable individuals interested in intellectual inquiry and making a difference in the world.RequirementsAssociate Director of Marketing, Executive Education - McDonough School of BusinessThe Associate Director of Marketing position is responsible for developing and implementing marketing and communications efforts for executive custom programs at Georgetown Universitys McDonough School of Business. This includes developing an overall marketing strategy, making recommendations to custom program leadership, implementing the strategy, and tracking results. The Associate Director plays a critical role on the business development team by identifying and executing communications strategies to facilitate and enhance outreach to new and existing clients and help meet the teams aggressive monetary and growth targets.Responsibilities include the design and production of print collateral, production of multimedia elements to assist in sales, development of systems and processes to ensure brand consistency throughout the business development process, and management of external partnerships to increase brand visibility and networking opportunities with potential clients. The Associate Director serves as the liaison between the Office of Executive Education and other marketing and communications offices throughout the university, including that of the McDonough School of Business. This person will meet regularly with members of the Georgetown McDonough marketing team to coordinate efforts and keep abreast of new marketing policies and opportunities.Reporting directly to the Associate Dean, Executive Education, Custom Programs, and coordinate and work closely with the Georgetown McDonough marketing and communications department. The position will work as both part of the business development team but also independently to serve the marketing needs as they relate to custom program management and other functional areas as well. This position will also manage the office internship program as well as several student workers.This position has duties but are not limited to:

  • Work with senior Executive Education staff to develop and execute communications and marketing strategies to support multi-million dollar sales goals.
  • Interface with faculty, clients, program participants, and other stakeholders involved in custom programs to ensure brand consistency and delivery of brand promise.
  • Manage the contracts of external vendors and partners involved in marketing efforts.
  • Maintain a strong, positive relationship with Georgetown McDonough Office of Marketing and Communications to coordinate efforts, share best practices, and align with university marketing guidelines.
  • Work closely with the Assistant Dean of Communications to submit executive custom programs for global rankings.
  • Assist marketing and outreach efforts for executive degree and new programs, offering guidance and support to ensure that all marketing initiatives for executive education are consistent and reflective of a high-quality and prestigious brand. Qualifications
    • 5+ years of marketing or communications experience. Experience in executive development and higher education preferred
    • Experience with variety of marketing functions including strategy, social media and web advertising, digital communications, stakeholder engagement, and media relations
    • Experience developing key marketing materials such as brochures, videos, etc.
    • Assertive self-starter who can create and implement new marketing campaigns and strategies without significant input or supervision
    • Experience managing a budget and analytically assessing ROI of marketing initiatives
    • Strong writer with ability to communicate complex messages to targeted audiences
    • Experience managing other employees and delegating tasks on major projects
    • Attention to detail and strong communications skills are required
    • Ability to lead a team through successful completion of complex projects
    • Demonstrated ability to diplomatically resolve problems and build key relationships
    • Well-developed oral and written communications skills and a solid understanding of a variety of traditional and digital marketing and public relations tactics
    • Proficiency in Microsoft Office (Word, Excel, and PowerPoint) is required
    • Basic knowledge of HTML and design software is preferred
    • Solid experience in use of Facebook, Linked In, Salesforce, Google and other online marketing tools and measuring and reporting financial investment of marketing dollars and tracking each area of investment and results derived (for each area of dollar investment.
    • Ability to work as part of multiple teams and manage numerous projects simultaneously with little supervision
    • Experience working with other geographies and cultures and an understanding of the nuances of communicating on a global scaleCurrent Georgetown Employees:If you currently work at Georgetown University, please exit this website and login to GMS (gms.georgetown.edu) using your Net ID and password. Then select the Career worklet on your GMS Home dashboard to view Jobs at Georgetown.Submission Guidelines:Please note that in order to be considered an applicant for any position at Georgetown University you must submit a cover letter and resume for each position of interest for which you believe you are qualified. These documents are not kept on file for future positions.Need Assistance:If you are a qualified individual with a disability and need a reasonable accommodation for any part of the application and hiring process, please click here for more information, or contact the Office of Institutional Diversity, Equity, and Affirmative Action (IDEAA) at 202-687-4798 or ideaa@georgetown.edu.Need some assistance with the application process? Please call 202-687-2500. For more information about the suite of benefits, professional development and community involvement opportunities that make up Georgetown's commitment to its employees, please visit the Georgetown Works website.EEO Statement:Georgetown University is an Equal Opportunity/Affirmative Action Employer fully dedicated to achieving a diverse faculty and staff. All qualified applicants are encouraged to apply and will receive consideration for employment without regard to race, color, religion, national origin, age, sex (including pregnancy, gender identity and expression, and sexual orientation), disability status, protected veteran status, or any other characteristic protected by law.Benefits:Georgetown University offers a wide variety of comprehensive and competitive benefits. Benefits packages include comprehensive health, dental and vision plans, disability and life insurance coverage, retirement savings programs, tuition assistance, voluntary insurance options (including group legal, accident, and critical illness), and much more. Whatever your need, the Office of Faculty and Staff Benefits will be standing by to support you. You can learn more about the benefits offered to eligible faculty and staff at https://benefits.georgetown.edu or view the online interactive benefits guide for more information.Georgetown University is one of the worlds leading academic and research institutions, offering a unique educational experience that prepares the next generation of global citizens to lead and make a difference in the world. We are a vibrant community of exceptional students, faculty, alumni and professionals dedicated to real-world applications of our research, scholarship, faith and service.Established in 1789, Georgetown is the nations oldest Catholic and Jesuit University. Drawing upon the 450-year-old legacy of Jesuit education, we provide students with a world-class learning experience focused on educating the whole person through exposure to different faiths, cultures and beliefs. Students are challenged to engage in the world and become men and women in the service of others, especially the most vulnerable and disadvantaged members of the community.These values are at the core of Georgetowns identity, binding members of the community across diverse backgrounds.

Keywords: Georgetown Univerisity, Germantown , Associate Director of Marketing, Executive Education - McDonough School of Business, Education / Teaching , Washington, Maryland

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