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Social Media Marketing Specialist

Company: V2Soft
Location: Herndon
Posted on: November 26, 2022

Job Description:

V2Soft () is a global company, headquartered out of Bloomfield Hills, Michigan, with locations in Mexico, Italy, India, China and Germany. At V2Soft, our mission is to provide high performance technology solutions to solve real business problems. We become our customer's true partner, enabling both parties to enjoy success. We are committed to promoting diversity in the workplace, and believe it has a positive effect on our company and the customers we serve.

Content Studio: Social Media Marketing Specialist


  • The Content Studio is Marketing's In-house Social + Content team.
  • We are seeking a Social Media Marketing Specialist to lead in two key areas: Social Media Strategy and overseeing Social Media projects and operations.
  • This role will work closely with the
  • Content Manager of the Content Studio in developing Social Media Strategy and Best Practices.
  • This role will also supervise the execution of Social Media projects on the team from planning to execution.
  • This Social Media Marketing Specialist will work closely with the team's Social Community & Engagement Specialist to help develop social assets and copy.
  • The role will also work with the team's Content Producers to help align any relevant production aspects.
  • This role will also assist the Content Manger in team operations including Vendor/Agency management, budgeting and finances, and resource management.


    • Develops Social Media strategy for assigned projects, integrating brand messaging positioning, as well as Social best practices and insights
    • Works with Studio Content Manager and team Content Producers in developing and compiling the Brand's Social organic content strategy for projects and campaigns
    • Leads day-to-day management of Social Media projects from inception to completion, ensuring strategic, creative alignment and project milestones are met
    • Maintains project status, and milestones through team's project management platforms
    • Leads and ensures all relevant business, creative, product, and legal reviews for projects are done
    • Clearly communicate creative project status, timelines, deliverables, goals, financial status, and expectations to teams on a regular basis. (Weekly and Monthly updates)
    • Works with Social Community & Engagement Specialist in developing Social editorial calendar, leads any relevant brainstorms
    • Leads cross-functional editorial meetings to gather and compile long-term content opportunities
    • Assists in social publishing and scheduling when needed
    • Reviews content with Legal and Product teams to ensure content is accurate and compliant to business standards
    • Assists Studio Content Manager in processing vendor invoices and managing team finances and budgets
    • Works with other team members to develop social storytelling on assigned projects



      Years of Experience:

      • 5+ years of relevant experience


        • Bachelor's Degree in Marketing, Communications, Digital Marketing, social media, or related field - required


          • Communication Skills: Strong verbal, writing, and grammatical skills. Be authentically positive, fun, and enthusiastic
          • Cross collaboration: Comfortable in bringing people, processes, or systems together to achieve common goals
          • Organization: Able to work under tight deadlines, work under own initiative, and multi-task various projects
          • Resourceful: Able to learn and Client available brand resources and leverage them in everyday work. Strong problem-solving skills.
          • Analytical and conceptual thinking: Ability to align and develop content according to establish Brand and campaign guidelines. Able to analyze and interpret social media metrics and insights to optimize content.

            Specialized Skills: -

            • Must have experience in Social Media Marketing, preferably for a consumer brand or similar experience with a Marketing/Advertising agency
            • Strong knowledge of Social Media strategy on both legacy and emerging platforms
            • Strong experience working with a consumer brand, ensuring brand positioning is reflected in Marketing/Advertising materials
            • Experience with Project Management platforms (Click-Up, Monday, Share point, etc.)
            • Experienced at prioritizing multiple tasks and requests across multiple stakeholders
            • Strong relationship management and conflict resolution skills; Clearly demonstrates the ability to work in a dynamic environment through flexibility, resilience, and a positive outlook
            • Excellent communicator with ability to write clear, well-constructed communications. Strong Microsoft Excel skills and experience
            • Experience developing social media content, calendars, and strategy

              Work Flexibility:

              • Domestic travel may be required - estimated at 10 - 15

                V2Soft is an Equal Opportunity Employer ( EOE).

                -- to view all of our open opportunities and to learn more about our benefits.


Keywords: V2Soft, Germantown , Social Media Marketing Specialist, Advertising , Herndon, Maryland

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