Director of Talent Marketing
Company: Homewood Retirement Centers - Corporate Office
Posted on: September 24, 2022
Homewood, a leader since 1932 in providing care and services
within a continuing care retirement community, is looking for
individuals who wish to exhibit compassion and kindness in their
daily work, and are ready to serve. We embrace a fun, team-oriented
atmosphere. Through teamwork, we become more creative, find
solutions, enjoy our work and build relationships. It all adds up
to exceptional job satisfaction and stability. You too can discover
the satisfaction of knowing that your work can make a difference in
your life and in the lives of people around you.
Responsible for recruitment marketing, employer branding, sourcing
and recruitment functions to support talent acquisition and
business needs of Homewood. Provides expertise in recruitment
marketing and employer brand and formulates strategies to attract
talent to all roles within Homewood. Collaborates closely with
talent acquisition and business operational leaders to respond to
Homewood's needs and educates leaders on best solutions to meet
desired results. Measures the impact of initiatives and reports
results and trends regularly to senior leadership. Ensures
Homewood's mission, values and talent engagement philosophies are
leveraged in recruitment as a nonprofit, faith-based
1.Treats all information about applicants and co-workers as
2.Complies with established Corporate and Departmental policies and
procedures, and maintains established standards and practices.
3.Manages and introduces recruitment marketing and talent
attraction strategies to increase talent/candidate pipeline for all
positions to provide a competitive advantage.
4.Promotes Homewood's culture, reputation and attractiveness as a
great employment opportunity. Assists with Homewood's brand
presence and works with internal communication and marketing team
members to build verbal and visual messaging to support employer
5.Responsible for talent attraction metrics and analytics
displaying results from advertising efforts (ROI).
6.Creates and publishes blogs, co-worker testimonials and creates
videos for social sharing.
7.Collaborates with the VP of Sales and Marketing and the facility
marketing teams to ensure the talent brand is distinct yet
integrated with Homewood's overall brand.
8.Maintains and directs vendor relationships connected to
recruitment marketing functions, including selection and
performance of selected recruitment marketing agencies.
9.Travels to the different Homewood communities in implementing the
marketing recruitment strategies.
10.Directs and implements programs and platforms relevant to talent
attract needs, social media, career sites, job boards, sourcing
initiatives, talent content marketing and early career programs
11.Partners with hiring managers in understanding required position
responsibilities, knowledge, and competencies regarding job
12.At times, reviews resumes, screens, interviews, identifies
whether candidates meet requirements, schedules candidates for
interviews with hiring managers, facilitates debriefs on
candidates, initiates reference checks and background checks.
13.Nurtures, engages and converts candidates with SEO, e-mail and
text campaigns, engages with passive candidates regarding job
14.Assists in the creation of pipelines of future applicants
through the ATS recruitment marketing, referrals, references and
social media sources.
15.Establishes and maintains professional relationships with
external stakeholders like colleges and local organizations to
engage in recruitment. Provides continuous networking with internal
and external sources to identify potential candidates.
16.Keeps up-to-date on current employment legislation and
17.Consults/advises and reviews with hiring manager(s), Human
Resources, and candidates regularly on the status of the open
18.Performs other functions as directed by the supervisor.
1.Minimum of 3 years full life-cycle recruitment/marketing
experience in a high-volume organization, agency or executive
2.Degree in human resources management or a related field
3.Ability to create and implement sourcing strategies for
recruitment for a variety of positions.
4.Ability to optimize the ATS.
5.Has a robust social media presence and leverages it to maximize
6.Familiarity with laws, regulations, and best practices applicable
to hiring and recruitment.
7.Willingness to use cold or warm calling methods to recruit or
research potential applicants.
8.Knowledge of applicant tracking systems and social media
9.The ability to conduct interviews and discern desired applicant
10.Ability to read, write and understand English well in a concise
and accurate manner, and ability to write creative ads.
11.Advanced planning and time management skills:
12.Excellent analytical skills to track metrics and interpret data
for strategic recruiting campaigns.
13.An articulate individual who can relate to people at all levels
of an organization and possesses excellent communication, both
verbal and written, and presentation skills.
Keywords: Homewood Retirement Centers - Corporate Office, Germantown , Director of Talent Marketing, Advertising , Williamsport, Maryland
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