Corporate Marketing Analyst
Company: Salamander Hotels and Resorts Headquarters
Posted on: August 6, 2022
This position is a support position reporting directly to the
Chief Marketing Officer. Key relationships with marketing team
members include the Vice President of Sales & Marketing, Vice
President of Revenue Optimization, Corporate Marketing Director,
Vice President of Communications.
This position will act as an integrally supportive marketing
research and reporting support role to the corporate marketing team
of Salamander Hotels & Resorts. The marketing organization is
striving to be on the cutting edge of all sales, marketing and
revenue driving disciplines and benchmark well above our
The Corporate Marketing Analysist will primarily provide property
and competitive set research, analytical insights and business
intelligence, data analysis and interpretation to ensure the
Salamander marketing team is data-driven decisions. Utilizing
internal and external data and research, the successful candidate
will also help drive innovation and new program development.
PROJECT & BRAND MANAGEMENT
--- Assist marketing leadership in driving stra tegy and
recommendations based on data analysis to optimize channel
--- Help with deve lopment and execution of standard reports to
gain a better view of customer activity and overall program
performance, including segmentation analysis, redemption analysis,
purchase behavior, and customer value
--- Update all ongoing marketing monthly reports for ownership
--- Analyze and report on Salamander loyalist campaigns and general
marketing campaigns with recommendations for improvement
--- Conduct ongoing market research for competitive sets, new
supply coming into market and any other hotel, destination or
global market intelligence which could impact strategy
--- Aid with ad hoc research projects (focus groups, surveys,
in-depth interviews) related to understanding our guests' wants,
needs, behaviors and attitudes that will inform business decisions
and increase guest loyalty
--- Responsible for enterprise reporting for revenue
--- Other marketing tasks and projects as needed. Position
--- Experience in business analysis, marketing research or other
relevant business experience in a quantitative role
--- Experience in hospitality is preferred --- Proficiency with
Microsoft Office software with a strong proficiency in Excel
--- Experience with analytic tools and methods related to research
and analyzing of data
--- Advanced analytical and problem-solving skills
--- Minimum Bachelor's degree
--- Must be able to function and act independently.
--- Self-motivated with excellent organizational skills and
exceptional attention to detail.
--- Ability to work well with people, in a team environment, and to
communicate effectively both written & oral.
--- Ability to work collaboratively
--- Ability to function in a fast-paced environment, under short
time constraints, and within established deadlines.
--- Ability to work remotely and have a quiet work environment.
--- Ability to assist properties during need periods; basic
knowledge and understanding of hotel need periods and revenue
--- Excellent consulting and communication skills with the ability
to persuade others without conflict.
--- Positive attitude
--- Fluency in English Core Competencies
--- Diagnostic Information Gathering: The ability to identify the
information needed to clarify a situation, seek that information
from appropriate sources, and use skillful questioning to draw out
the information, when others are reluctant to disclose it.
--- Strategic Thinking: The ability to analyze the organization's
competitive position by considering market and industry trends,
existing and potential customers (internal and external), and
strengths and weaknesses as compared to competitors.
--- Results Orientation: The ability to focus on the desired result
of one's own or one's unit's work, setting challenging goals,
focusing effort on the goals, and meeting or exceeding them.
--- Fostering Teamwork: As a team member, the ability and desire to
work cooperatively with others on a team; as a team leader, the
ability to demonstrate interest, skill, and success in getting
groups to learn to work together.
Establishing Focus: The ability to develop and communicate goals in
support of the business' mission.
--- Forward Thinking: The ability to anticipate the implications
and consequences of situations and take appropriate action to be
prepared for possible contingencies.
--- Thoroughness: Ensuring that one's own and others' work and
information are complete and accurate; carefully preparing for
meetings and presentations; following up with others to ensure that
agreements and commitments have been fulfilled.
--- Personal Credibility: Demonstrated concern that one be
perceived as responsible, reliable, and trustworthy.
--- Flexibility: Openness to different and new ways of doing
things; willingness to modify one's preferred way of doing
--- Managing Change: The ability to demonstrate support for
innovation and for organizational changes needed to improve the
organization's effectiveness; initiating, sponsoring, and
implementing organizational change; helping others to successfully
manage organizational change.
--- Managing Performance: The ability to take responsibility for
one's own or one's employees' performance, by setting clear goals
and expectations, tracking progress against the goals, ensuring
feedback, and addressing performance problems and issues
--- Attention to Communication: The ability to ensure that
information is passed on to others who should be kept informed.
--- Persuasive Communication: The ability to plan and deliver oral
and written communications that make an impact and persuade their
--- Interpersonal Awareness: The ability to notice, interpret, and
anticipate others' concerns and feelings, and to communicate this
awareness empathetically to others.
--- Influencing Others: The ability to gain others' support for
ideas, proposals, projects, and solutions.
--- Customer Orientation: The ability to demonstrate concern for
satisfying one's external and/or internal customers.
--- Building Collaborative Relationships: The ability to develop,
maintain, and strengthen partnerships with others inside or outside
Keywords: Salamander Hotels and Resorts Headquarters, Germantown , Corporate Marketing Analyst, Advertising , Middleburg, Maryland
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