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Marketing Associate

Company: Edge Autonomy (formerly UAV Factory)
Location: Herndon
Posted on: June 25, 2022

Job Description:

If you're driven by the passion to do something meaningful that changes lives and operates on the cutting edge of innovation, Edge Autonomy is the place for you. Edge Autonomy is one of 25 portfolio companies of AE Industrial Partners, a private equity firm based out of Boca Raton, FL. -'re determined to challenge the status quo and be better tomorrow than we are today. As individuals and teams, we embrace our entrepreneurial culture and have created a workplace where collaboration is essential, courage is rewarded, speed is expected, and agility is the norm to deliver innovation to our government and commercial clients every single day. Here, you will find opportunities to learn and advance your career and feel empowered to succeed in the workplace and beyond. Because our focus is not only to deliver advanced unmanned systems to our customers, but also about enriching you.Position SummaryThe Marketing Associate drives brand performance by capitalizing on market opportunities (ie product portfolio strategy, innovation and renovation) rooted in fact based analysis and customer insight. In this role, you'll be responsible for execution of projects related to the brand's strategy and innovation & renovation plans as defined by the Chief Strategy Officer in collaboration with sales, channel partners, operations, product development and finance on various generating demand initiatives. Strong analytical and strategic skills will enable success in this role.RESPONSIBILITIES:

  • Use customer and marketplace data and trends to support developing a deeper understanding of the demographics, and acquisition drivers of the brand's customers or a particular customer segment.
  • Dive into demand landscape for the customer/brand by utilization of digital insight tools.
  • Manage end to end brand projects and assignments in a way that demonstrates an understanding of key customer insights and an ability to activate them in relevant strategy and innovation activities.
  • Leverage data, trends and support from the Chief Strategy Officer, Chief Growth Officer, and Market Research to help build a robust and actionable marketing plan to address knowledge gaps in customer, brand, product, business and marketplace learnings.
  • Apply data to support defining a brand's short-term and long-term innovation strategy.
  • In collaboration with cross-functional and external engineering experts, develop projects in support of the brand's innovation strategy such as new idea generation and validation, commercialization strategies and plans and channel- or customer-specific opportunities.
  • Prepare, present and sell-in aspects of the brand plan to management, cross-functional partners and external stakeholders.
  • Assist in creating the annual communications plan including: recommended touchpoint plans, activation/implementation plans, stewardship and measurement Identify marketing initiatives to include social media and print that will advance the name of the company and product portfolio among targeted customers and growth opportunities.
  • In partnership with leadership, implement 3-year customer centric brand plans to drive and/or sustain long-term brand health including equity, awareness and engagement.
  • In close collaboration with the leadership, develop marketing plans and objectives that meet or exceed revenue expectations.
  • Work directly with the Chief Growth Officer on customer engagement activities such as tradeshows and product demonstrations to advance the brand and build customer awareness.
  • Work with our global team which includes offices in Eastern Europe, California and Oregon, to execute a comprehensive marketing and corporate communications strategy -.
  • In close collaboration with the Chief Strategy Officer and leadership team, draft press releases and coordinate the international distribution as needed.
  • Draft and post content to company Social Media sites and make updates as required.
  • In conjunction with the global engineering and product team post changes to the company website as necessary.REQUIREMENTS:
    • Bachelor Degree and a minimum of 3 years of work experience in consumer marketing, brand management or product management; OR a Master's Degree in Business, Marketing, MBA or related field and 2+ years of related work experience is required
    • Experience leveraging trends and formal data to generate insights to understand customer behavior and government acquisition strategy
    • Demonstrated ability and initiative to drive cross-functional teams to deliver on collective brand goals
    • Basic financial acumen and the understanding of calculating risk/return on business decisions
    • Experience posting content on social media sites; Twitter, Instagram, LinkedIn, Facebook, etcPreferred Experience:
      • Experience in unmanned systems is preferred
      • Experience in government contracting environment is preferred
      • Experience developing strategic brand/product plans, such as communication campaigns or commercialization strategies is preferred
      • Experience leading marketing communication projects including digital and media strategies is preferredTo our veterans and separated service members, you're at the forefront of our minds as we recruit top talent to join Edge Autonomy. The skills you've gained while serving our country, such as flexibility, agility, and leadership, are much like the skills that will make you successful in this role. In addition, with our commitment to an inclusive work environment, we recognize the exceptional engagement and innovation displayed by individuals with disabilities. Edge Autonomy seeks such skilled and qualified individuals to share our mission where you'll join a cohort of others who have chosen to call Edge Autonomy home.Edge Autonomy is an equal employment opportunity and affirmative action employer seeking diversity in qualified applicants for employment. All applicants will receive consideration for employment without regard to race, ethnicity, color, gender, gender identity, age, religion, national origin, ancestry, disability, perceived disability, medical condition, genetic information, veteran status, sexual orientation, or any other protected status, as defined by applicable law. -Domestic and international travel is required and could exceed 25%. - -Passport required.This position will be located in Herndon VA, USA 20170

Keywords: Edge Autonomy (formerly UAV Factory), Germantown , Marketing Associate, Advertising , Herndon, Maryland

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