Marketing Associate
Company: Edge Autonomy (formerly UAV Factory)
Location: Herndon
Posted on: June 25, 2022
Job Description:
If you're driven by the passion to do something meaningful that
changes lives and operates on the cutting edge of innovation, Edge
Autonomy is the place for you. Edge Autonomy is one of 25 portfolio
companies of AE Industrial Partners, a private equity firm based
out of Boca Raton, FL. -https://www.aeroequity.com/We're determined
to challenge the status quo and be better tomorrow than we are
today. As individuals and teams, we embrace our entrepreneurial
culture and have created a workplace where collaboration is
essential, courage is rewarded, speed is expected, and agility is
the norm to deliver innovation to our government and commercial
clients every single day. Here, you will find opportunities to
learn and advance your career and feel empowered to succeed in the
workplace and beyond. Because our focus is not only to deliver
advanced unmanned systems to our customers, but also about
enriching you.Position SummaryThe Marketing Associate drives brand
performance by capitalizing on market opportunities (ie product
portfolio strategy, innovation and renovation) rooted in fact based
analysis and customer insight. In this role, you'll be responsible
for execution of projects related to the brand's strategy and
innovation & renovation plans as defined by the Chief Strategy
Officer in collaboration with sales, channel partners, operations,
product development and finance on various generating demand
initiatives. Strong analytical and strategic skills will enable
success in this role.RESPONSIBILITIES:
- Use customer and marketplace data and trends to support
developing a deeper understanding of the demographics, and
acquisition drivers of the brand's customers or a particular
customer segment.
- Dive into demand landscape for the customer/brand by
utilization of digital insight tools.
- Manage end to end brand projects and assignments in a way that
demonstrates an understanding of key customer insights and an
ability to activate them in relevant strategy and innovation
activities.
- Leverage data, trends and support from the Chief Strategy
Officer, Chief Growth Officer, and Market Research to help build a
robust and actionable marketing plan to address knowledge gaps in
customer, brand, product, business and marketplace learnings.
- Apply data to support defining a brand's short-term and
long-term innovation strategy.
- In collaboration with cross-functional and external engineering
experts, develop projects in support of the brand's innovation
strategy such as new idea generation and validation,
commercialization strategies and plans and channel- or
customer-specific opportunities.
- Prepare, present and sell-in aspects of the brand plan to
management, cross-functional partners and external
stakeholders.
- Assist in creating the annual communications plan including:
recommended touchpoint plans, activation/implementation plans,
stewardship and measurement Identify marketing initiatives to
include social media and print that will advance the name of the
company and product portfolio among targeted customers and growth
opportunities.
- In partnership with leadership, implement 3-year customer
centric brand plans to drive and/or sustain long-term brand health
including equity, awareness and engagement.
- In close collaboration with the leadership, develop marketing
plans and objectives that meet or exceed revenue expectations.
- Work directly with the Chief Growth Officer on customer
engagement activities such as tradeshows and product demonstrations
to advance the brand and build customer awareness.
- Work with our global team which includes offices in Eastern
Europe, California and Oregon, to execute a comprehensive marketing
and corporate communications strategy -.
- In close collaboration with the Chief Strategy Officer and
leadership team, draft press releases and coordinate the
international distribution as needed.
- Draft and post content to company Social Media sites and make
updates as required.
- In conjunction with the global engineering and product team
post changes to the company website as necessary.REQUIREMENTS:
- Bachelor Degree and a minimum of 3 years of work experience in
consumer marketing, brand management or product management; OR a
Master's Degree in Business, Marketing, MBA or related field and 2+
years of related work experience is required
- Experience leveraging trends and formal data to generate
insights to understand customer behavior and government acquisition
strategy
- Demonstrated ability and initiative to drive cross-functional
teams to deliver on collective brand goals
- Basic financial acumen and the understanding of calculating
risk/return on business decisions
- Experience posting content on social media sites; Twitter,
Instagram, LinkedIn, Facebook, etcPreferred Experience:
- Experience in unmanned systems is preferred
- Experience in government contracting environment is
preferred
- Experience developing strategic brand/product plans, such as
communication campaigns or commercialization strategies is
preferred
- Experience leading marketing communication projects including
digital and media strategies is preferredTo our veterans and
separated service members, you're at the forefront of our minds as
we recruit top talent to join Edge Autonomy. The skills you've
gained while serving our country, such as flexibility, agility, and
leadership, are much like the skills that will make you successful
in this role. In addition, with our commitment to an inclusive work
environment, we recognize the exceptional engagement and innovation
displayed by individuals with disabilities. Edge Autonomy seeks
such skilled and qualified individuals to share our mission where
you'll join a cohort of others who have chosen to call Edge
Autonomy home.Edge Autonomy is an equal employment opportunity and
affirmative action employer seeking diversity in qualified
applicants for employment. All applicants will receive
consideration for employment without regard to race, ethnicity,
color, gender, gender identity, age, religion, national origin,
ancestry, disability, perceived disability, medical condition,
genetic information, veteran status, sexual orientation, or any
other protected status, as defined by applicable law. -Domestic and
international travel is required and could exceed 25%. - -Passport
required.This position will be located in Herndon VA, USA
20170
Keywords: Edge Autonomy (formerly UAV Factory), Germantown , Marketing Associate, Advertising , Herndon, Maryland
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