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Search Engine Marketing Manager

Company: Peersource
Location: Germantown
Posted on: January 16, 2022

Job Description:

PeerSource is currently recruiting for a Search Engine Marketing Manager on a Direct Hire basis for our client in Germantown, MD.
Summary
Our client has an exciting opportunity for a Search Engine Marketing Manager. This is an exciting opportunity for a creative and energetic marketing professional to join the world leader in satellite technology and services, putting digital and traditional skills to work in promoting the companys brand reputation and supporting sales and marketing efforts globally.
Responsibilities

  • Responsible for paid search marketing campaign program management working very closely with our digital agencies and partners
  • Improve and manage paid search marketing campaigns including bidding strategies, a/b testing, landing page optimizations, ad copy testing, ROAS improvements, KPI development and benchmarking performance
  • Optimize experiences across various digital and business audiences
  • Digital campaign expansion through other search marketing platforms including BING, amazon, reddit, Facebook
  • Work with SEO team to coordinate efforts across organic and paid audiences
  • Identify traffic patterns (mobile, desktop) and focus on improving customer experience and superior brand experience
  • Develop competitive insights within digital programs
  • Help evaluate additional digital marketing opportunities across display, social using search intent as a key driver
  • Help brand team with top of the funnel analysis and attribution
  • Landing page testing and reporting. A/B insights and optimizations. Use AI/ML tools to drive results.
  • Able to analyze and interpret data (campaign data, testing and optimization)
  • Defining data requirements and working with technical analytical teams to build out data infrastructure. Help manage development of digital marketing tech stack
  • Oversee external agencies as needed to support business objectives, including setting budgets, negotiating contracts, and evaluating performance
    Required Skills
    • 5+ years of experience in managing digital marketing campaigns including at least 3 with specific experience managing search programs
    • 3+ years experience with web analytics, performance-based marketing analysis, google tag manager or Tealium, UTM parameter knowledge
    • Bachelors degree in digital marketing, data analysis, statistics, marketing analytics or related field
      Preferred Skills
      • Experience with search marketing tools google AdWords, Bing ads, Marin, Adobe, Google analytics, optimizely and/or attribution tools.
      • Intellectual curiosity, root cause analysis, data driven discovery, anomaly/exception reporting, dashboard and KPI
      • Experience managing agencies, consultants, and business relationships
        Relocation assistance is available!No third parties. H1 sponsorship is not available.PeerSource is a Denver/Orlando based technology recruiting solutions firm that truly values strong relationships with the talented professionals we are fortunate to serve. We pride ourselves to make it about YOU, and we will seek to understand exactly what your consideration factors are regarding the kinds of opportunities you are targeting. We can't wait to show you our difference and put a smile on your face through exceeding your expectations well beyond the norm. We offer contract, contract-to-hire and direct hire opportunities throughout the US and support W2 as well independent consultants working on a Corp-to-Corp basis. W2 employee benefits with PeerSource include options for health & dental insurance as well as a matching retirement plan. Contact us for more details!by Jobble

Keywords: Peersource, Germantown , Search Engine Marketing Manager, Advertising , Germantown, Maryland

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