Marketing Director-Assisted Living
Company: ProMedica Senior Care
Posted on: November 22, 2021
HCR Manor Care provides a range of services, including skilled
nursing care, assisted living, post-acute medical and
rehabilitation care, hospice care, home health care and
rehabilitation therapy.Job Summary:Responsible for building and
maintaining Assisted Living occupancy through the implementation of
a facility marketing plan and application of sales
- Schedules and conducts face-to-face sales calls to qualified
referral sources. Develops pre-call plans and utilizes the IMPACT
sales process to obtain referrals. Enters all sales call activity
and results into SAMS.
- Invites referral sources for tours at the facility.
- Represents the facility through community involvement and
networking, as appropriate (i.e. boards, committees, Organizations
- Initiates and Develops a Quarterly Marketing Action Plan for
the facility with coordinator involvement. Outlines specific Action
Steps that are consistent with company goals.
- Completes monthly marketing report which details all referral
activity to the facility.
- Maintains current data base and develops monthly topical
mailings to inquiry leads.
- Works with Marketing Communications Manager and MMD in the
development of print advertisement.
- Plans and carries-out facility occasions such as seminars with
- Visits prospective residents and evaluates for move-in
appropriateness, when required. Coordinates and schedules
- Inspects resident room for readiness prior to their arrival to
- Handles all pre move-in paperwork and distributes to the
appropriate department.In return for your expertise, you--ll enjoy
excellent training, industry-leading benefits and unlimited
opportunities to learn and grow. Be a part of the team leading the
nation in healthcare.
353 - Arden Courts, A ProMedica Memory Care Community - Potomac,
College degree preferred.
Sales experience, preferably in health care services, products or
pharmaceuticals is desirable. Familiarity with long-term care
and/or health care services useful.
Keywords: ProMedica Senior Care, Germantown , Marketing Director-Assisted Living, Advertising , Beallsville, Maryland
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