Digital Marketing Specialist

Company: Telos Corporation
Location: Ashburn
Posted on: November 22, 2021

Job Description:

The most security-conscious organizations trust Telos Corporation to protect their vital IT assets. The reputation of our company rests on the quality of our solutions and the integrity of our people. Explore what you can bring to our solutions in the areas of cyber, cloud and enterprise security. Be a part of the Telos culture and see what sets us apart! Telos offers an excellent compensation package with benefits that include generous paid time off, medical, dental, vision, tuition reimbursement, and 401k. Our employees enjoy more than just a great work environment! The primary function of the Digital Marketing Specialist is to execute the day-to-day digital engagement strategy for our marketing department. The ideal candidate will be a talented, driven digital marketer, experienced in running successful and integrated digital campaigns, who approaches digital marketing with an analytical mind and an eye on continuous improvement. This individual will also have some experience managing data, including reporting, segmentation, data cleansing, and more. The Digital Marketing Specialist will report to the Senior Manager Digital Marketing, and work with the rest of the marketing team (including the social media and graphic teams) to create and execute digital marketing campaigns to drive key metrics, including lead generation, lead qualification, and conversion. This position will be based in our HQ located in Ashburn, VA. Responsibilities: * Manage day-to-day digital marketing campaign execution in Pardot, the corporate website, and Salesforce * Manage data in Pardot; responsibilities include the management of suppression lists, ongoing scoring/grading of leads, managing tags, outreach lists, campaigns, automation rules, syncing to Salesforce, data cleansing and quality management, etc. * Collaborate with stakeholders across multiple departments to create and execute highly-targeted marketing campaigns * Assist in the creation of the components that go into email campaigns, including email templates, landing pages, calls-to-action, and content * Report on digital results and provide insights and recommendations for next steps * Create documentation for processes, A/B tests, and digital marketing promotions * Ensure emails are properly constructed to adhere to industry best practices * Work with the Senior Manager Digital Marketing on an ongoing basis to strategize new ways to leverage our marketing automation platform to nurture leads * Assist with updates to corporate website * Other duties as assigned Job Requirements Qualifications: * 1-3 years of digital marketing experience in B2B companies. * BA/BS in related field such as marketing, analytics or statistics, communications, or related field. * Proficiency in email marketing and marketing automation technology. * Ability to work in a fast-paced, driven environment, implementing last-minute changes as needed. * Demonstrated attention to detail, creative, analytical and takes initiative. * Ability to work self-directed, under pressure, meet deadlines and manage multiple projects simultaneously. * Demonstrated interpersonal, communication, project, time management and analytical skills. * Excellent writer and communicator (in both the written and verbal form). * Experience with marketing automation platforms like Salesforce Marketing Cloud, Marketo, Eloqua, Hubspot, or Pardot (big plus). * Some experience in / familiarity with Salesforce * Experience with Google Analytics * Experience editing pages in WordPress * Solid understanding of web metrics, digital analytics, and ability to generate, analyze and interpret data. * Working knowledge of/experience with HTML and CSS desired. * Knowledge of and experience with pay-per-click advertising platforms a plus. * Demonstrated skills with Excel (i.e. formulas, formatting, filters, etc.) * The successful candidate must meet eligibility requirements to access sensitive information, which requires US citizenship. Telos maintains a drug-free workplace and will conduct drug testing on all applicants who have accepted an offer of employment Telos Corporation participates in the E-Verify program. Therefore, any employment with Telos will also be contingent upon confirmation from the Social Security Administration ("SSA") and/or the Department of Homeland Security ("DHS") of your authorization to work in the United States Telos Corporation and its subsidiaries are committed to equal opportunity for all, without regard to race, religion, color, national origin, citizenship, sex, sexual orientation, gender identity, age, veteran status, disability, genetic information, or any other protected characteristic. Telos Corporation will make reasonable accommodations for known physical or mental limitations of otherwise qualified employees and applicants with disabilities unless the accommodation would impose an undue hardship on the operation of our business. If you are interested in applying for an employment opportunity and feel you need a reasonable accommodation pursuant to the ADA, please contact us at 1-800-283-1911. If you require relay service assistance, please click on the following link to review information on your state's relay service: http://transition.fcc.gov/cgb/dro/trsphonebk.html Telos Corporation is an EEO/AA employer. Job Type Full-Time Location Ashburn, VA 20147 US (Primary) Telos offers an excellent compensation packages including salary commensurate with experience and benefits to meet your needs for today and the future. Telos and its subsidiaries are an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

Keywords: Telos Corporation, Germantown , Digital Marketing Specialist, Advertising , Ashburn, Maryland