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Regional Marketing Manager - Immune Response

Company: QIAGEN
Location: Germantown
Posted on: October 13, 2020

Job Description:


At the heart of QIAGEN s business is a vision to make improvements in life possible.

We are on an exciting mission to make a real difference in science and healthcare. We are still the entrepreneurial company we started out as and have today achieved a size where we can bring our full power to many initiatives and to our presence across the globe.

Our most valuable asset are our employees more than 5000 in over 35 locations around the world. Our ambition is to ensure we have outstanding and passionate people working in the best teams and we are constantly looking for new talent to join us.

There are few players who have shaped the world of modern science and healthcare as much as QIAGEN, and we have only just started.

If you are looking to advance your career, are seeking new challenges and opportunities, enjoy working in dynamic and international, diverse teams and want to make a real impact on people s lives, then QIAGEN is where you need to be.

Join us. At QIAGEN, you make a difference every day.

Position Description

To strengthen our Immune Response commercial team, we are recruiting for a Regional Marketing Manager who will work closely with QIAGEN s sales team across North America. The Regional Marketing Manager will develop and drive the campaigns across the QuantiFERON and QIAreach portfolios in collaboration with the product managers and the regional sales organization. A successful candidate will be responsible for providing leadership and guidance by developing marketing plans & strategies, reviewing and communicating these plans with commercial leadership, and executing on these plans to drive success for the product lines mentioned above. The Regional Marketing Manager will work closely with the sales teams to develop pricing, promotional activities, and positioning strategies that will maximize revenue, profits and grow market share. Finally, you will oversee the organization of company conferences, trade shows, and major events promoting and in support of the product lines.

Key responsibilities include:

* Strategy & tactics: Accountable for helping to develop the North American marketing strategy across the Immune Response segments and markets in alignment with the Regional Heads of Commercial Operations, global marketing, and in agreement with corporate goals. Responsible for delivery and implementation of annual marketing plans includes tactical activity planning for each market/business segment in North America, and alignment of all planning with all relevant departments including Global Product Management.

* Planning: Responsible for the development/agreement and monitoring of sales targets, key performance indicators and creation and implementation of annual marketing plans.

* Business/Markets: Provide guidance for focus areas of growth and align planning accordingly. Drive and initiate development of new business growth opportunities by working closely with all commercial teams and other departments (including sales, service, customer care, global product management, finance, etc). Maintain and develop relationships with key customers/KOL.

* Revenue and Budget Planning: help to build the regional budgets and support the sales managers with the forecasting process. Analyze and interpret market reports. Monitor KPI s through SFDC. Accountable for annual revenue goals and expense management. Periodic presentation to senior QIAGEN management will be required.

Position Requirements

* BS in Life Science or equivalent required, M.S./Ph.D./Marketing qualifications or M.B.A. preferred

* At least 5 years successful experience with a proven track record in the molecular diagnostics industry

* Experience in developing and executing marketing strategy and campaigns

* Strong and established network of customers/influencers/scientists

* Ability to assess market within complex and developing regions

Personal Requirements

* Excellent communication, presentation skills and project management

* Interpersonal skills very important must be a team player and can work across multiple business areas and cross-functionally

* Leadership capabilities

* Highly self-motivated and a creative problem solver

* Ability to influence at all levels

What we offer

At the heart of QIAGEN are our people who drive our success. We act with passion, always challenging the status quo to drive innovation and continuous improvement. We inspire with our leadership and make an impact with our actions. We create a collaborative, safe and engaging workplace which forms the basis for high performing individuals and teams. We drive accountability and entrepreneurial decision-making and want you to excel your growth and shape the future of QIAGEN.

QIAGEN is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, childbirth, and medical conditions related to pregnancy, childbirth, or breastfeeding), sex stereotyping (including but not limited to assumptions about a person s appearance or behavior, gender roles, gender expression, or gender identity), gender, gender identity, gender expression, national origin, age, mental or physical disability, ancestry, medical condition, marital status, military or veteran status, citizenship status, sexual orientation, genetic information, or any other status protected by applicable law.

Keywords: QIAGEN, Germantown , Regional Marketing Manager - Immune Response, Advertising , Germantown, Maryland

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